Internet Marketing

Internet marketing principles that can boost your sales online.
-Find out what people want and give it to them. Never assume that you know what your prospects want- you must research to find out. Online forums are a good place where your target market will be hanging around. Forums are a place where people will be honest and candid about what they really think and want on these largely anonymous online forums.

-Speak to your prospects biggest problems and burning desires. Once you have discovered your prospects burning desires and biggest challenges make your marketing centered on proving you can help them solve those problems or fulfill their desires.

-Proof is what sells in marketing. The marketplace is increasingly skeptical focus on proving what you say is true. Make a cogent proof laden argument for why folks shuold choose you.

-Trumpet your Uniqueness. Its a saturated market folks receive 3000 marketing messages a day its important you offer a unique way of solving people's problems or giving them what they want. Display this uniqueness in your headline.

-Create easy first steps. Rather than trying to sell your product immediately offer a free report, CD, DVD etc. on a topic of burning interest of your target market. Once they are in your database you have a potential customer for life. You will find that this will give you a more profitable business than going 'straight for a sale'.

-Create irresistible offers. Make your offers irresistible. A good way to do this is by adding bonuses or discounts with strictly enforced deadlines.

-Practice Chameleon Marketing. A great way to make your advertising more effective is to make it look like its not advertising because people have trained themselves to ignore advertising when they see it. Don't make your display ad like an ad, make it more like an editorial.

-Test and measure everything. Business experts have found just by tracking the results of your sales campaigns you can increase your results. The biggest breakthroughs in business come when you test and measure new approaches. Once you discover what works keep doing it.