Email Automation

Email automation the cost is very low and high potential of financial return and consumer engagement. Email works for businesses of all sizes. If the business automates most or all of its email marketing activity, they stand to benefit the most.
If you are an email marketer then, you are aware how time intensive managing email communications and campaigns can be. Testing of different email techniques (text / HTML) and strategies to get the best ROI.
Automated emails are of three types: recurring, transactional and threshold.
Recurring emails are based on a specific date or timeframe. Recurring emails are is used in various online services, such as weekly reports and also to maintain a level of consistent engagement with the customers. Example, setting up a recurring reminder to buy additional supplies or renew a subscription. This requires deep integration with existing software systems.
Transactional email is just a single email following a transaction. It can be a confirmation email after purchase or a welcome email after signup or request for information. Online buyers expect transactional email so it is important to test message types. Consider a transactional email to be the trigger for a "drip campaign"; a series of messages triggered by an event such as a purchase. This is called lifecycle messaging. Drip emails can be useful in B2B email marketing, because you have a longer sales cycle.
Threshold email occurs when customers behavior reaches a certain point. Example: a customer purchased five items in a period of six months. A threshold email can be sent to the customer to offer a percentage discount on the next purchase. It could also be used in reverse thresholds, example: emails could be sent to those who have purchased only one product and did not buy another for six months. Sending an email with the survey about their specific purchase behavior can provide meaningful data.
As you might imagine, combing through databases to find the right audience segments
and aligning that with marketing objectives can quickly become overwhelming. Select
one of the many email service providers offering segmentation, integration with popular software solutions (e-commerce or CRM) and plan ahead, setting up recurring and threshold campaigns, and continually reviewing transactional emails for opportunities.