Facebook Page

Facebook is used by most businesses to create a internet presence. Businesses launch a Facebook page as a way of communicating with a significant part of their audience, changing customer's perceptions and to entertain customers and receive an immediate feedback. Having a Facebook page which is relevant, compelling and fresh is important.
For business-to-customer marketers, a Facebook page is imperative. Consumers are there, because they are interested in your product. But they are coming to the Facebook page for much more; otherwise they would head to your e-commerce site instead.
The Facebook page should focus on four areas of content. The first general brand related information: news about products, ranges and discounts.
Next is education, pages should include videos of advice.
Third , Facebook walls, areas on which visitors can post comments. Post regularly on the wall and respond to visitors' comments. Its an opportunity to communicate between employees and customers.
The fourth area of content is shopping, easy ways for visitors to purchase items discussed on the page. include a “shop by video” function:
Viewers watching a video featuring a new range can click on a product they like; the video will stop, and a product page for the item will appear. Shoppers can view
more details about the merchandise and add it to a shopping cart then and there.
The closest you can get to selling on their Facebook pages to their core e-commerce sites. By showing their wares to Facebook visitors in an entertaining manner different from the hard sell of their e-commerce sites, catalogs and other sales media, many marketers feel those visitors will be engaged enough to head to the business’s store or Website or call when they’re ready to make a purchase. Some sites
have Under the “News” tab it does post descriptions of its latest products, with a link to the product pages on its e-commerce site. But by and large it offers “content that would provide value to customers and an opportunity to interact with them.
To persuade its Facebook fans to submit photos and stories for contests and award prizes tocustomers who submitted the most entertaining photos of themselves with mustaches, real or fake.
Ensure that conversations with its Facebook fans remain two-way, constant
monitoring is required particularly when special campaigns are going on. It’s important to respond quickly to comments. Also tasks like posting podcasts about products, services and cleanup of nasty posts.
it’s as important to gauge the effectiveness of your Facebook presence as it is to track the effectiveness of your other marketing channels. The Facebook metric easiest to quantify is the number of fans you have. But quality is, as ever, at least as important as quantity.
You need to track how engaged those fans are: Do they return repeatedly to the page to check out your latest posts and links? Do they submit comments and photos? Do they download and share videos?
Creating a community of engaged customers takes time—not just in terms of the man-hours you need to invest but also regarding how long it may be before you gain a significant amount of traffic. Grant advises committing to 6 to 12 months of experimenting with Facebook before deciding whether you want to ramp up the resources you dedicate to it.