Search Engines Optimization

How a website appears to search engines is crucial, irrespective of your website being new or 10 years old. A website gets 61% of its traffic from search engine results, and 41% from google alone. For most businesses ranking high on search engines is a make-or-break proposition. There is no known definite tactics that will maximize search engine rankings. Here are some recommendations.

Optimize Your Keywords
Search engine optimization is useless if one does not know what you are trying to optimize. For some businesses, picking appropriate keywords is straight forward. But on what terms should a online store emphasize if it sells all kinds of products.
To begin with try to find out what people are searching for. To help you out there is this wonderful free online tool. The google keywords tool can help you get an accurate, quick sense of search volumes for any term of your choice and will recommed related terms which you have not thought of. You need to optimize for terms that drive the maximum traffic and are the most relevant to what your site offers. The less competition for the search terms the better.

Titles and URLs
The title tags are the most important to optimizing for SEO. When your website is indexed by search engines, these title text appears on the visitor’s web browser. Load each of your title tags with keywords and make sure they are all unique. Search engines today consider keywords in your URLs as important as keywords on the page itself.

Links
Links to your website are important to boost your website ranking. Links that contain keywords has far more impact on your website. The reason being, search engines look at the anchor text used to link to your site. If you want to increase your website ranking, you need to encourage others to link to your website using keywords in the anchor text.

Spelling KeywordsTry to spell your keywords correctly so that you do not miss out on the searches of keywords. Sometimes keywords may be misspelled by many web searches and these misspelled keywords could be a source of potential traffic to your website. Try to make the best use of such errors.

Content
Fresh content is a favourite of most search engines, the more content your add helps your website’s rankings. Provide as much fresh and unique content, that will drive loads of traffic.